Mailchimp Subscriber Journey and Sign-Up Form Audit
Check how people join and what they experience.
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Audit the sign-up journey. Forms and where they appear, fields, consent text, confirmation email, welcome email, and the first week of messages: [JOURNEY_DESCRIPTION]. Conversion data: visitors to the form and sign-ups: [CONVERSION_DATA]. Trace the journey step by step (page, form, confirmation, first email, second), listing for each what the subscriber sees, what they must do, and what could confuse them. Funnel with arithmetic: form conversion rate is sign-ups divided by visitors (96 from 1,200 is 8 percent), and confirmation rate (80 of 96 is 83 percent), plus first-week unsubscribes. Check the clarity of the promise, field count, consent text, accessibility, and whether the consent text matches what the welcome email promises. Collect only what you need. Return a table and tests one at a time, such as a shorter form, a clearer promise, or a reminder to confirm, each with a measure. Rank the tests by expected effect and effort, and say which to run first. Keep the audit to one page and list any information you needed that I did not give, such as the confirmation email text.
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