Canva Social Post Performance and Format Audit
See which designs earn engagement.
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Audit social designs. For each post: format, size, topic, headline text, colours, whether it has a face or product, posting date, impressions, engagement and clicks: [POST_DATA]. Use a fair method: the same period after posting for each post (for example 7 days), like compared with like (carousel against carousel), and note the posting time. Calculate engagement rate (engagements divided by impressions) and click rate per post, the median across posts (a single viral post distorts the average), and group by format and topic. Show arithmetic and sample sizes in a table sorted by engagement rate. List what the top three have in common as hypotheses, such as a face in the first frame, a short headline or a clear benefit, and avoid concluding from a few posts; note timing and audience effects. Propose five tests with a measure, changing one thing at a time, with at least ten posts before a conclusion, and a shared log of date, change and result.
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