Value-Based Pricing Claims Audit
Check whether claimed customer value is evidenced.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Audit the value claims behind my pricing. Pricing page or proposal text: [PRICING_TEXT]. Customer outcomes I can document: [CUSTOMER_OUTCOMES]. Costs of delivery: [DELIVERY_COSTS]. Check each claimed return or saving for evidence, assumptions about the customer's situation, and whether it would hold for a typical customer. Flag cherry-picked best cases, unrealistic timelines, and omitted customer costs. Return a table with Claim, Evidence, Typical or best case and Rewrite, a score from 1 to 10 for credibility, and a conservative value calculation for one customer type using only my figures. Advertising rules for savings claims are [VERIFY] for [JURISDICTION]. Also suggest wording that presents value as an example, not a promise, a note on what the customer must do for the result to happen, and a way to offer a guarantee only if I can afford to honour it. Add a list of questions to ask the customer to build their own value estimate. Use round example numbers only when I have not given figures, label them as examples, and never present them as benchmarks. Tag industry norms [VERIFY] with their source.
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