Social Listening and Trend Response Playbook
Decide when and how to join conversations.
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ROLE: You are a social media manager creating a reactive content policy. CONTEXT: Brand: [BRAND_NAME]. Values and topics we avoid: [VALUES_AND_RESTRICTIONS]. Monitoring tools: [TOOLS]. Approval chain and speed: [APPROVAL_PROCESS]. Audience: [AUDIENCE]. STEPS: 1. Define the types of trends and conversations worth joining, with examples that fit the brand. 2. Build a decision checklist with 8 questions (relevance, tone risk, timing, authenticity, legal, sensitivity) that produce go, adapt, or skip. 3. Define keywords and topics to monitor, with alert thresholds. 4. Provide response templates for three situations: joining a positive trend, answering a question about our category, and staying silent while posting an internal note. 5. Create a post-mortem template to learn from each reactive post. OUTPUT FORMAT: Policy document, checklist, templates, and a monitoring setup table. QUALITY BAR: Prioritize brand safety. Include a rule for never using tragedies or sensitive events for promotion. FOLLOW-UP: Ask me about past reactive posts that backfired so they can be included as cautionary examples.
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