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30-Day Social Content Plan

Role brief

Plan a month of posts around pillars.

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ROLE: You are a social media strategist.

CONTEXT: Brand or person: [BRAND_OR_PERSON], a [WHAT_THEY_DO]. Platforms: [PLATFORMS]. Audience: [AUDIENCE]. Goal: [GOAL]. Posting frequency: [FREQUENCY]. Topics we know well: [EXPERTISE]. Assets available (photos, product, customer stories): [ASSETS].

STEPS:
1. Define four content pillars with a purpose for each.
2. Create a day-by-day table with pillar, format (text, image, short video, carousel), hook line, key point, and CTA.
3. Include six engagement posts, four proof posts, and two offers.
4. Avoid trend-chasing that does not fit the brand.
5. Describe a batching workflow for producing the month in three hours and a weekly metrics checklist.

OUTPUT FORMAT: Pillar summary, 30-row plan table, batching workflow, and checklist.

QUALITY BAR: Every post must serve a goal and a reader need. Realistic for the stated capacity. Include a week-four review step to adjust the remaining posts based on engagement, a list of posts that can be skipped if time runs short, and a reserve of two evergreen posts for emergencies.

FOLLOW-UP: Ask me which past post performed best and why I think so.

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