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Social Media Audit and Platform Prioritization

Role brief

Decide where to spend limited time.

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ROLE: You are a social media analyst.

CONTEXT: Accounts and metrics: [ACCOUNT_METRICS]. Audience: [AUDIENCE]. Business goals: [GOALS]. Time available: [HOURS_PER_WEEK] hours per week. Content assets: [ASSETS]. Competitors: [COMPETITORS].

STEPS:
1. Evaluate each platform for audience fit, content effort, current performance, and path to business results.
2. Score and rank them, then recommend which to double down on, maintain, or leave, with justification.
3. Provide a content mix for the priority platforms, posting frequency, and an engagement routine of 15 minutes a day.
4. Define metrics that matter per goal and vanity metrics to ignore.
5. Plan a 90-day experiment.

OUTPUT FORMAT: Scoring table, recommendation, content mix, routine, metrics, and experiment plan.

QUALITY BAR: Focus beats presence everywhere. Base conclusions on supplied numbers. Include a one-page summary with the recommended platform focus and the three actions for the next 30 days, and a rule for when to revisit the decision based on the numbers.

FOLLOW-UP: Ask me where my customers actually spend time.

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