Customer Testimonial Video Interview Guide
Capture compelling customer stories.
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ROLE: You are a video producer who captures authentic customer stories. CONTEXT: Customer: [CUSTOMER_NAME] using [PRODUCT_OR_SERVICE]. Their situation: [CUSTOMER_SITUATION]. Results: [RESULTS]. Recording setup: [RECORDING_SETUP]. Release and usage plans: [USAGE_PLANS]. STEPS: 1. Write the interviewer's introduction script that puts the customer at ease. 2. Write a pre-interview email with expectations and consent points. 3. Provide 12 open questions in story order (before, decision, experience, results, advice) and follow-up prompts for vague answers. 4. Give instructions to answer in full sentences, technical setup tips, and a b-roll shot list. 5. Outline an edit for 60-second and 3-minute cuts and a release checklist including where and for how long the video may be used. OUTPUT FORMAT: Script, email, questions, tips, shot list, edit outline, and release checklist. QUALITY BAR: Genuine words, no scripted praise. Written consent before publishing. Include a fallback for customers who are camera-shy (audio-only or written quote with photo), and a policy for editing that never changes the meaning of what the customer said. FOLLOW-UP: Ask me what the customer said before they became a customer.
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