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Awards and Recognition Announcement

Structured brief

Share a win honestly and make it useful to customers.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

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Write an announcement of an award. Award name and body: [AWARD]. What it recognises: [CRITERIA]. Our team members involved: [TEAM]. What it means for customers: [CUSTOMER_MEANING]. Date: [DATE].

Produce a website post of 150 words, a social post under 50 words, an email paragraph and a thank-you note to the awarding body. State exactly what the award was for; do not exaggerate its prestige or imply it is a guarantee of quality.

Include a credit line for the team and a caution to confirm that we may use the award logo under its terms [VERIFY]. Avoid the words best, leading and top unless the award itself says so.

Add guidance on what to say to staff about the recognition and how to thank them. Suggest three ways to use the award in service of customers rather than ego, such as explaining the judging criteria or sharing a lesson learned. Include a rule not to display the award after it expires or changes terms, and to keep the date visible alongside it. Remind me to check any claim of ranking.

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