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Press Coverage Tracking and Response Sheet

Table output Has example

Log mentions and decide what to correct or amplify.

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Set up a coverage log for [ORGANISATION_OR_CAMPAIGN]. Outlets and tools for finding mentions: [OUTLETS_AND_TOOLS]. People who respond: [RESPONDERS]. Goals: [GOALS].

Design a table with date, outlet, link, reporter, headline, tone (positive, neutral, negative), key message reached, errors found, action and owner. Provide rules for classifying tone, a process for requesting corrections politely with a template under 80 words, and a rule for thanking journalists.

Add a monthly summary layout with counts and one paragraph of findings, and a caution that tone labels are judgements, not facts. Do not recommend contacting a journalist about a minor disagreement of opinion.

Add a quarterly report format showing the number of mentions, the share that carried a key message, the share with errors, and the most common errors. Suggest actions based on patterns, such as updating the media kit when the same mistake keeps appearing. Include a note on avoiding data you do not need: record outlet and reporter names only as needed for professional contact.

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Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

See an example result (fictional data)
Invented log rows.
12 May | Local Gazette | headline "Bakery opens second shop" | tone positive | key message reached: yes | errors: none | action: thank reporter.
14 May | Food Blog | "New menu reviewed" | neutral | key message: partly | errors: price listed as 5 instead of 6 | action: polite correction request.
Monthly summary: 2 mentions, 1 positive, 1 neutral; 50 percent carried the key message; 1 of 2 had a factual error (50 percent).

Illustrative only, made-up data. Your results will differ and must be reviewed.

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