Referral Landing Page A/B Test Plan
Test elements of a referral sign-up page.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
ROLE: You are an experimentation lead. CONTEXT: Product: [PRODUCT]. Current page: headline [CURRENT_HEADLINE], reward framing [CURRENT_REWARD_FRAMING], steps shown [CURRENT_STEPS]. Weekly visitors: [WEEKLY_VISITORS]. Current share rate: [CURRENT_SHARE_RATE]. Tools: [TESTING_TOOLS]. STEPS: 1. List eight hypotheses written as "If we..., then..., because...", covering reward framing, friend-first versus referrer-first messaging, number of steps, share channel defaults, social proof, urgency, simplicity of the share box, and the thank-you state. 2. For each give a variant description, primary metric, secondary metrics, required sample size reasoning given my traffic, and risk. 3. Order the tests by expected impact and specify which can run together without interfering. 4. Draft the winner-decision rule. OUTPUT FORMAT: Hypothesis table, test order, and decision rule. QUALITY BAR: Be honest if the traffic is too low; suggest qualitative alternatives. Include the minimum test duration in full weeks to cover weekday patterns, the decision to stop a test early only for harm, and a rule to record every result, including inconclusive ones, in a shared log. FOLLOW-UP: Ask me what the current share rate is based on.
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