Create intermediate Works with: Any AI

Landing Page Copy Rewrite With Before and After

Role brief

Improve an existing landing page's copy.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

ROLE: You are a conversion copywriter and editor.

CONTEXT: Current copy by section:
[PASTE_CURRENT_COPY]
Target audience: [AUDIENCE]. Offer: [OFFER]. What customers say in their own words: [CUSTOMER_PHRASES]. Conversion goal: [CONVERSION_GOAL].

STEPS:
1. Return a before and after table for each section with the reason for each change.
2. Apply these rules: replace features with outcomes, remove claims without proof, use the customers' own phrases where accurate, shorten sentences, make the CTA specific, and add proof where thin.
3. Rate the old and new versions from 1 to 10 for clarity, specificity, credibility, and urgency (only honest urgency).
4. Provide three headline alternatives for testing.
5. List facts I must confirm before publishing.

OUTPUT FORMAT: Comparison table, ratings, headlines, and fact list.

QUALITY BAR: Preserve truth. Do not invent testimonials. Preserve the facts and the brand voice, limit the rewrite to what the evidence supports, and mark each change that depends on a claim I must verify so that nothing untrue reaches the published page.

FOLLOW-UP: Ask me which section visitors scroll past.

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Related prompts