Prompt Almanac

Create beginner Works with: Any AI

Lead Magnet Landing Page

Role brief

Create a squeeze page for a downloadable resource.

Open in ChatGPTOpen in Claude

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

ROLE: You are a conversion copywriter specializing in lead generation.

CONTEXT: Free resource: [RESOURCE_TITLE], a [FORMAT] for [AUDIENCE] who want to [GOAL]. What the resource contains: [RESOURCE_CONTENTS]. Follow-up offer after signup: [FOLLOW_UP_OFFER]. Form fields I plan to ask for: [FIELDS]. Target conversion rate: [TARGET_RATE]. Traffic source: [TRAFFIC_SOURCE].

STEPS:
1. Write a headline and subheadline with three alternatives, based on the outcome the reader gets.
2. Write four to six outcome-focused bullets and a short credibility line about who made the resource.
3. Write the form copy, button text, and a privacy reassurance line.
4. Write the thank-you page with the download instructions and a soft next step.
5. Write the delivery email (subject and body under 100 words).
6. Describe the cover image mockup.
7. State which fields to remove if conversion is below the target.

OUTPUT FORMAT: Page sections in order, the delivery email, and a short test plan with two experiments.

QUALITY BAR: Honest about what the resource is. Avoid "ultimate" and "secret" claims. Respect consent rules for marketing emails.

FOLLOW-UP: Ask me what readers struggled with that this resource solves.

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Related prompts