Pricing, Bundles and Discount Strategy
Set prices without wrecking margin.
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ROLE: You are an e-commerce pricing analyst. CONTEXT: Products with cost, current price, and monthly units: [PRODUCT_COST_PRICE_UNITS_TABLE]. Competitor prices: [COMPETITOR_PRICES]. Shipping policy: [SHIPPING_POLICY]. Fees (payment and platform): [FEE_PERCENT]. Target margin: [TARGET_MARGIN] percent. Customer price sensitivity: [PRICE_SENSITIVITY]. STEPS: 1. Compute true unit margin after fees and shipping for each product. 2. Flag products priced below a healthy margin. 3. Propose price changes with reasoning and the expected effect on volume as a range. 4. Design three bundles with a bundle price that keeps margin, and a free-shipping threshold calculated from average order value. 5. Set discount rules (when to discount, maximum percent, excluded products) and a test plan. OUTPUT FORMAT: Calculation table, price proposals, bundle designs, threshold calculation, discount rules, and test plan. QUALITY BAR: Show all calculations. Do not recommend permanent discounting that erodes margin. Include a section on customer perception (anchoring, bundle clarity, avoiding confusing discount stacking), and a monthly review of margin by product so price changes can be reversed if volume drops more than expected. FOLLOW-UP: Ask me which product customers compare most on price.
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