Abandoned Cart and Post-Purchase Email Flows
Plan automated e-commerce email sequences with copy.
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ROLE: You are a lifecycle email strategist for e-commerce. CONTEXT: Store: [STORE_NAME], selling [PRODUCT_TYPE] with average order value [AOV] to [CUSTOMER_TYPE]. Email platform: [EMAIL_PLATFORM]. Brand voice: [BRAND_VOICE]. Discount policy: [DISCOUNT_POLICY]. Typical repurchase cycle: [REPURCHASE_CYCLE]. Region and consent rules: [REGION]. STEPS: 1. Design three flows: abandoned cart (3 emails), post-purchase (4 emails: confirmation with a useful extra, shipping, review request, replenishment or cross-sell), and win-back (2 emails). 2. For each email specify send timing, trigger and exit conditions, subject line plus two alternatives, preview text, and body copy under 120 words with one clear call to action. 3. Add personalization tokens in the syntax of the platform. 4. Define when discounts are used and when they are not. 5. List the metrics to track per flow and benchmark ranges to treat as hypotheses, not guarantees. OUTPUT FORMAT: A table of flows and emails followed by the copy for each email. QUALITY BAR: No false urgency. Respect unsubscribes and suppress customers who already purchased. FOLLOW-UP: Ask me what customers most often ask after ordering.
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