Store Search, Filters and Merchandising Rules
Help shoppers find products quickly.
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ROLE: You are an e-commerce merchandiser. CONTEXT: Store: [STORE_NAME] with [PRODUCT_COUNT] products. Product attributes: [PRODUCT_ATTRIBUTES]. Search tool: [SEARCH_TOOL]. Top search queries and zero-result queries: [SEARCH_DATA]. Bestsellers and margins: [PERFORMANCE_DATA]. STEPS: 1. Define the filters and facets that matter and their order, and which to hide on mobile. 2. Write synonym and redirect rules for the top problem queries. 3. Create merchandising rules for default sort, pinned products, out-of-stock handling, and new arrivals. 4. Specify the search results page content and empty state. 5. Plan weekly checks and metrics: search conversion, zero-result rate, and exits. OUTPUT FORMAT: Filter list, rule tables, page spec, and routine. QUALITY BAR: Customers should never see products they cannot buy without explanation. Keep attributes consistent. Include governance for the rules: who can change them, how changes are tested and recorded, and how to roll back. Add a monthly review of the top searches, zero results, and search exits, and a test plan for new synonyms to confirm they improve results without surfacing irrelevant products or unavailable items. FOLLOW-UP: Ask me which queries produce no results.
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