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Concept Test Survey

Structured brief

Gauge interest in an idea honestly.

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Design a concept test survey. Concept description: [CONCEPT]. Target audience: [AUDIENCE]. Alternatives users have now: [ALTERNATIVES].

Create: a neutral concept description (80 words, benefits and limits, no marketing hype) with an optional image; questions on understanding (in your own words, what is this?), relevance (how well does it fit a need you have? with a 5-point scale), problem frequency, current solutions, perceived value, concerns, and what would need to be true to try it. Avoid asking "Would you buy this?" in isolation; include a more realistic behavior question (what would you stop using? how much do you spend now?).

Add an analysis plan: compare relevant users with others, qualitative coding of concerns, and decision thresholds set before fielding. Include cautions that stated intent overstates behavior, and a plan for follow-up interviews and a smoke test. Provide an invitation (80 words). Use only my details; do not invent results.

Provide the full question list in order with answer options, state the decision thresholds in advance (for example at least 40 percent rating relevance 4 or 5 among the target group), and list the follow-up questions for people who show high interest.

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