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Salesforce Quarterly Business Review Preparation Pack

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Prepare data and talking points for a customer review.

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Prepare a quarterly business review for a customer from Salesforce data, written from the customer's perspective. Customer and contract: [CUSTOMER_AND_CONTRACT]. Usage, cases and renewal data: [DATA]. Their goals: [GOALS]. Open issues: [OPEN_ISSUES].

Build the pack around the customer's goals, not our product features. Create an agenda and a one-page executive summary. For each goal show the metric, the starting value, the current value and the change with arithmetic (usage up from 800 to 1,000 orders a month is +25 percent), and say honestly where progress is behind. Add wins, issues and how they were handled, risks to renewal with evidence and a renewal risk score method in words, three recommendations with expected benefit stated as a range, questions to understand their plans for next year, and talking notes for each section. Mark any number I have not supplied [ADD]. Avoid promises about features or dates. Provide a follow-up email with actions and dates and a checklist of data to check in Salesforce before the meeting.

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See an example result (fictional data)
Invented customer. Goal: reduce order processing time. Usage up from 800 to 1,000 orders a month (+25 percent). Processing time down from 6 hours to 4.5 hours (-25 percent: 1.5 / 6). Cases: 14 opened, 13 closed, one open for 12 days. Renewal in 90 days; risks: sponsor leaving, budget review in June. Recommendations: add training for two teams (estimated benefit stated as a range), appoint a second sponsor. Questions to ask: what are your priorities for next year? All figures are checked against the system before the meeting; any number not in the data is marked [ADD] and left out of the slides.

Illustrative only, made-up data. Your results will differ and must be reviewed.

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