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Prospect Won't Share Budget Decision Tree

Decision tree Has example

Handle budget questions without pushing.

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Help me respond when a prospect will not share a budget. Context: [DEAL_CONTEXT]. My pricing range and packages: [PRICING]. What the prospect said: [PROSPECT_STATEMENT].

Take it through the tree:
1. Why might they hold back (no budget set, fear of being overcharged, procurement rules, they truly don't know)? Choose the most likely based on the statement.
2. IF no budget exists yet THEN help build one: ask about the cost of the problem, alternatives, and similar past purchases.
3. IF they fear overcharging THEN offer ranges for packages, explain what drives price, and ask which package fits their situation.
4. IF procurement controls budgets THEN ask about the process and who can confirm a range.
5. IF they refuse to engage at all THEN decide whether to continue (low fit, no authority) and how to leave the door open.

For each branch provide two scripts of 30 to 60 words in my voice, a question that reframes ("What would solving this be worth to your team?"), and what not to say (pressure or quoting an unsupported discount). Provide a one-page range card I can share, a note on documenting the conversation, and guidance on when pricing transparency on a website reduces this friction. Use only the price information I provided.

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Prospect says: "We do not share budget."
Branch 1, is the need confirmed and valued? Yes (cost of problem quantified at 19,700 a year).
Branch 2, has the decision process been mapped? Partly (Marco signs).
Branch 3, offer a range instead: "Projects like this usually land between 8,000 and 25,000 a year depending on size. Where would you be comfortable?" Prospect: "Under 15,000." Result: scope option at 12,000.
Branch 4, if they still refuse: propose three options at 6,000, 12,000, and 20,000 and ask which fits.
Branch 5, if procurement owns budget: ask who sets it and when.
Script (about 50 words): "That is fine. So I can propose something realistic, could you tell me which of these three ranges is closest to what you had in mind?"
Record: range chosen and date.

• budget-conversation