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Qualitative Coding Plan

Table output Has example

Plan transparent coding of interviews or texts.

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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

Plan qualitative coding. Data (interviews, open responses, documents) and sample size: [DATA_SAMPLE]. Research question: [RESEARCH_QUESTION]. Approach I am leaning towards (thematic, content, grounded): [APPROACH]. Tools: [TOOLS].

Outline the steps: familiarisation, initial coding, building a codebook, applying codes, reviewing themes, and writing up. Provide a codebook template with definition, inclusion and exclusion criteria, and an example quote (from my data when I supply it). Suggest a method for checking consistency, such as a second coder on a sample, and a way to document decisions in a memo log. Include guidance on reflexivity and on handling sensitive data securely. Mark ethics and data protection requirements as items to verify [VERIFY]. Do not invent data or quotes.

Also add a short worked example codebook entry for an invented interview about commuting, labelled as an illustration, and a procedure for writing analytic memos after each interview to capture emerging ideas.

Add a short section on quality: keeping an audit trail of decisions, checking interpretations with participants where appropriate, and presenting negative cases honestly in the findings.

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Codebook entry (invented, interviews about commuting)
Code: Time pressure. Definition: statements about lack of time shaping travel choices. Include: 'I leave at 7 or I'm late.' Exclude: general complaints about traffic. Example quote: 'I choose the bus because it's predictable.' [from data when supplied]
Memo after interview 3: Several participants link time pressure to childcare; consider a parent theme.
Consistency: second coder codes 10 percent of transcripts; discuss differences.
Audit trail: keep a dated log of codebook changes, such as merging 'Cost' and 'Money worries' into one code on 3 June, with the reason.

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