Buyer Lead Follow-Up Sequence Table
Plan a respectful follow-up cadence.
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Create a follow-up sequence for buyer leads who [LEAD_SOURCE_AND_BEHAVIOR] (such as signed in at an open house). My market: [MARKET]. My style: [STYLE]. Channels allowed: [CHANNELS_AND_CONSENT]. Return a table with columns: Day, Channel, Purpose, Message (written in full, under 70 words, with [LEAD_NAME] placeholders), and Stop rule. Cover 10 touches over 60 days: an immediate thank-you, a helpful market note, a listing alert offer, a question about timeline, a neighborhood resource, a soft check-in, a value piece (for example, a guide to financing steps), and a polite close-out message. Rules: each message offers something useful before asking for anything; one clear call to action per message; no false urgency; include an easy opt-out in each; respect do-not-contact requests and consent rules in my area [VERIFY]. Then add a lead scoring guide (hot, warm, cool) with signals for each, and what to do with leads that reply "not now". End with a template for notes in my CRM. This gives general information only, not legal, tax, mortgage or investment advice. Get the output reviewed by a licensed real estate professional or lawyer who knows [JURISDICTION] before you use it.
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