Fair Housing Language Review Rubric
Check marketing copy for risky or exclusionary wording.
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Review the real estate marketing text below for language that could breach fair housing or advertising rules or may be read as steering. Jurisdiction: [COUNTRY_AND_STATE_OR_REGION]. I am not asking for legal advice; flag items to check with a compliance officer. Text: [PASTE_MARKETING_TEXT] Score the text with a rubric. For each criterion, give Pass, Caution, or Fail and quote the exact words: 1. References to people (family status, age, religion, race, national origin, disability, and any other protected class in my area). 2. Descriptions of neighborhoods that imply who belongs there. 3. Unsupported claims (best, safest, exclusive, guaranteed). 4. Missing required disclosures [VERIFY for my jurisdiction]. 5. Accessibility terms used accurately (for example "walk-in shower" versus vague "not suitable for..."). 6. Tone: pressure tactics or misleading urgency. Then rewrite each flagged phrase with a neutral alternative that describes the property, not the people. Provide a final risk rating (low, medium, high), and a short list of questions for my compliance contact. Keep the original facts unchanged. This is general information to organize your work, not legal, tax, mortgage or investment advice. Have a licensed real estate professional or lawyer who knows [JURISDICTION] verify the output before you rely on it. A risk rating from this review is not a compliance finding.
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Criterion | Result | Quoted words References to people | Fail | "perfect for young professionals" Neighborhood description | Caution | "an area where families feel at home" Unsupported claims | Caution | "safest street in town" Disclosures | Unknown [VERIFY] | energy rating missing Accessibility terms | Pass | "level entry, 90 cm doorways" Rewrite: "Close to the train station and three cafes; level entry." / "Quiet street with a park two minutes away." Risk rating: medium. Questions for compliance: is the energy rating required in our area? Are comparative claims like "safest" permitted without a source? Keep original facts unchanged.
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