Price Reduction Announcement Messages
Communicate a price change factually.
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Write messages announcing a price reduction. Property facts and previous price history: [PRICE_HISTORY]. New price: [NEW_PRICE]. Seller's reasons I may share, if any: [REASONS]. Audiences (portal, past enquirers, social): [AUDIENCES]. Draft a portal note of 40 words, an email to past enquirers of 90 words, and a social post of 50 words. State the new price clearly, not as a bargain or a distress sale, and avoid language that implies a defect or desperation. Add a script for answering a buyer who asks why the price changed, using only information the seller agrees to share. Include a checklist: seller approval in writing, listing updated everywhere at once, and correct price in all materials. Mark any legal or advertising rules on price changes [VERIFY] for [JURISDICTION]. Also add a quick audit of the listing text after the price change so that any description of value or urgency still matches the new price, and a plan to inform agents who have clients watching the property. Add a section on timing and strategy. Provide a table of reasons for a price change (time on market, feedback from viewings, market movement, seller circumstances) and the data the seller should review before deciding, such as number of enquiries and viewings, comparable listings, and agent advice. Add a checklist for the update: new price on the portal, in social posts and in printed materials, brochure updated, and a message to the agents who have viewed. Include a plan for relisting photographs and refreshing the description, and a template for a seller update that reviews results after the change. Remind me that I should never imply that a reduction is a sign of a problem with the property, and that all marketing statements must remain accurate. No guarantees about price, rent, yield or appreciation. Present numbers as my assumptions, flag legal points [VERIFY], and recommend that a licensed agent, adviser or lawyer in [JURISDICTION] confirm them.
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Portal note (40 words): 'New price: 289,000 (previously 299,000). Three-bedroom house, new boiler, large garden. Viewings available this week.' Email to past enquirers (about 80 words): 'Hello, the price of the house you viewed has changed to 289,000. Floor plan and details are attached. Viewings this week at 17:00 or Saturday morning. Please reply for a slot.' Checklist: seller approval in writing; all listings updated; brochure replaced. Social post (45 words): 'New price: 289,000. Three-bedroom home with large garden and new boiler. Viewings this week; message us to book.' Keep description and price consistent everywhere.
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