Sales Pitch Presentation Outline
Structure a pitch around the customer's problem.
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[ADD SOURCE] is an editorial flag, not a blank to fill. Replace or resolve each flag before you use the result.
Outline a sales presentation. Customer, their situation and decision makers: [CUSTOMER_SITUATION]. Our solution and proof points I can substantiate: [SOLUTION_PROOF]. Likely objections: [OBJECTIONS]. Meeting length: [LENGTH]. Create an outline: opening that states their problem in their words, evidence that we understand it, the solution framed as outcomes, proof (cases with permission, data with sources), price and next steps, and a plan for questions. Provide a timing plan that leaves at least a third of the meeting for discussion. List the claims that must be backed by evidence [ADD SOURCE] and the questions I should ask the customer to learn more. Avoid pressure or exaggeration. Add a one-page leave-behind outline and a follow-up email of 100 words. Also add a short list of discovery questions to ask in the first five minutes and a script for handling the moment when a decision maker says they need to think about it, respecting their timeline and clarifying what information would help.
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See an example result (fictional data)
Outline (invented, 45-minute meeting with a facilities manager) 5 min: their problem in their words (late repairs, tenant complaints) 10 min: what we heard about the impact (from the discovery call) 10 min: our approach, framed as outcomes 5 min: proof: a customer case with permission; claims sourced 5 min: options and next steps 10 min: discussion (more than a quarter of the meeting) Leave-behind: one page with agenda, summary and contacts. Avoid urgency that is not real. Discovery questions to ask in the first five minutes: 'What happens when a repair is late?' and 'Who decides on new suppliers?' Follow-up email within 24 hours.
Illustrative only, made-up data. Your results will differ and must be reviewed.