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Go-to-Market Checklist for a Small Product

Table output Has example

Plan a lean launch.

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Plan a lean go-to-market. Product and customer: [PRODUCT_CUSTOMER]. Budget and team: [BUDGET_TEAM]. Channels I can access: [CHANNELS].

Produce a four-week plan: week one, define the customer and message; week two, build assets (landing page, demo, onboarding emails); week three, early outreach to a list of 30 target customers; week four, launch and learn. Include a table of activities with owner and time, metrics to track (visits, sign-ups, activation), and a template for outreach messages. Add a rule for what to stop if no signal after two weeks. Keep claims honest and avoid made-up testimonials.

Add three outreach message templates for different channels, a tracking sheet for conversations with the stage and next step, and a weekly review of what has been learned. Include a few ways to get honest feedback from early users, and a plan for what to do when someone says they like it but does not buy.

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Week 1: define the customer (freelance designers), write a one-sentence message: "Send branded quotes in 2 minutes."
Week 2: landing page, 60-second demo, three onboarding emails.
Week 3: contact 30 target customers; template: "Hi [Name], I'm building X for designers who spend hours on quotes. May I show you for 10 minutes?"
Week 4: launch to the list; learn.
Metrics: visits, sign-ups, activation (first quote sent).
Rule: if fewer than 3 of 30 reply positively after two weeks, change the message before the product.
Honesty: no invented testimonials.

• launch