Create intermediate Works with: Any AI

Go-To-Market Message Hierarchy

Table output Has example

Say it clearly in every channel.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

Build a message hierarchy. Product and target customer: [PRODUCT_AND_CUSTOMER]. Value and proof: [VALUE_AND_PROOF]. Competitors: [COMPETITORS]. Channels: [CHANNELS].

Produce: a positioning statement (for [target] who [need], [product] is a [category] that [key benefit], unlike [alternative] because [differentiator]); a headline (under 10 words); three supporting messages each with a proof point and a customer benefit; objections with answers; and a table translating the core message into channel versions: website hero, email subject and body, social post, sales opener, press blurb, in-product announcement.

Include a "say / don't say" list, an accuracy check (each claim has a source), and a test plan (five customer conversations to see whether the message is understood in their own words). Mark claims lacking proof as [ADD PROOF].

Give each message in a table with its proof point, the audience it targets, and the channel, and include two versions of the headline to test. State what we deliberately do not say, and why, for claims we cannot support.

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Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Positioning: For clinic managers who lose revenue to missed appointments, ReminderPro is an appointment reminder service that cuts no-shows, unlike manual calls because it sends two-way texts automatically.
Headline: "Fewer empty chairs." (3 words)
Supporting messages: 1) Two-way texts let patients confirm or reschedule. Proof: pilot clinic no-shows fell from 14 to 9 percent. 2) Set up in 20 minutes. 3) No new software for staff.
Objection: "Patients will not reply." Answer: 61 percent replied in the pilot.
Channel versions: email subject "Cut no-shows by a third"; sales opener: "How many missed appointments last month?"
Mark unverified claims [ADD PROOF].

• message-hierarchy