Launch Results Review at 1, 4 and 12 Weeks
Compare launch targets with actuals and capture the lessons.
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Plan a launch review. Launch goals and metrics: [GOALS_METRICS]. Results so far: [RESULTS]. Team: [TEAM]. Create a template to compare targets and actuals at 1, 4, and 12 weeks, with explanations of differences. Add a retrospective agenda covering what went well, what went poorly, surprises, and decisions to change. Provide questions that separate execution from strategy problems, and a list of follow-up actions with owners. Include a customer feedback summary plan and a checklist for documenting learning for future launches. Add a template for a short written summary that is sent to stakeholders after each review, and a rule for separating launch effects from seasonal or marketing effects when interpreting metrics. Include a decision table for what to do when results are above, at, or below expectations, with the next step for each. Also add a section for qualitative signals such as support tickets and customer comments, with a method to summarise them, and a list of the five questions leadership will ask about the launch.
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