Soft Launch and Feature Flag Rollout Plan
Release gradually and safely.
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Plan a staged rollout. Feature and risks: [FEATURE_AND_RISKS]. User base and segments: [USER_BASE]. Monitoring tools: [MONITORING]. Produce a rollout schedule: internal users (1 percent), friendly customers (5 percent), 25 percent, 50 percent, 100 percent, with the duration at each stage, criteria to advance (error rate below a threshold, no severity-one bugs, support tickets within range, key metric neutral or better), criteria to roll back, and who decides. Define the dashboard to watch with specific metrics and alert thresholds as placeholders. Add a feature flag checklist (default off, kill switch tested, flag removed after full rollout), communication to users and support at each stage, a rollback runbook (steps, owner, time to complete), and a post-rollout cleanup plan. Include a table of stage gates: Stage | Population | Duration | Metrics to check | Go criteria | Rollback criteria. Specify the maximum time at each stage, who watches the dashboard and when, the exact message to support at each stage, and how users who were enabled early are treated when the flag is removed.
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