Opportunity Solution Tree Builder
Link outcomes, opportunities and experiments.
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Build an opportunity solution tree. Desired outcome (a measurable product metric): [OUTCOME]. Research insights so far: [INSIGHTS]. Constraints: [CONSTRAINTS]. Draw the tree in indented text: outcome, opportunities (customer needs, pain points, desires from the research), solution ideas under each, and assumption tests under each solution. Ensure opportunities come from evidence, and mark those that are guesses. For the top opportunity, generate three different solutions (not variations) and an experiment for each. Create a prioritisation table using impact, confidence and effort with my weights, and describe how to compare opportunities and not solutions. List gaps in research. Add a short guide to reviewing the tree with the team: ask whether each opportunity is a customer need rather than a feature in disguise, whether solutions are genuinely different, and whether each test could change a decision. Provide a weekly routine for updating the tree after each customer conversation and a template for recording the evidence behind each node. Add a worked fragment of a tree for an invented outcome, increase the share of new users who complete setup in their first week from 38 to 50 percent: three opportunities drawn from interview themes, three distinct solutions under the top opportunity, and an assumption test for each solution with a success threshold. Show the prioritisation table with impact, confidence and effort scores and the arithmetic. Label it an illustration. Add a weekly discovery routine of three touchpoints: one customer conversation, one tree update, one assumption test reviewed. Provide guidance for avoiding common tree mistakes such as opportunities worded as solutions, a single solution under an opportunity, and tests that cannot change a decision. Finish with a record of the opportunities you deliberately did not pursue and the evidence that would make you revisit them, so the tree shows choices and not only options. Mark each opportunity with the date it was last supported by a new customer conversation, so stale branches are visible and can be pruned.
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