Competitive Landscape Analysis From Public Information
Compare alternatives using what you can verify.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Analyse competitors and alternatives for my product. My product and target segment: [PRODUCT_SEGMENT]. Competitors and alternatives, including non-software ones: [COMPETITORS]. Sources I have (their sites, reviews, pricing pages): [SOURCES]. Create a comparison table across customer job addressed, positioning, key features, pricing structure, target customer, strengths and weaknesses reported by users, and evidence source. Use only the information I provided and mark anything else [VERIFY]; do not invent features or prices. Identify where the market is crowded and where gaps may exist, with the reasoning, and propose three positioning options for my product with trade-offs. Add a list of questions to research next and a monitoring routine. Make clear what is fact and what is interpretation. Add a section on indirect alternatives such as spreadsheets, manual processes, and doing nothing, since those are often the real competitors, and a table of switching costs for customers moving to my product. Finish with a list of five claims in my own positioning that a competitor could dispute and the evidence I would need to defend each one. Add a worked example row for an invented competitor so the format is clear: customer job addressed, positioning statement quoted from their site, pricing structure as described on their pricing page, target customer, strengths and weaknesses from three review excerpts, and the evidence source and date for each cell. Label it an illustration. Add a source quality note: separate vendor claims, independent reviews and your own interpretation, and mark which cells rest on one source. Provide a positioning map described in text on two axes that I choose, a monitoring routine with a monthly fifteen-minute check and a log of changes noticed, and a warning about copying competitors whose context differs from mine. End with five questions I should ask real customers about alternatives they considered, phrased neutrally so that they do not steer the answers towards any competitor.
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