Competitor Analysis for Product Decisions
Compare alternatives on what customers value.
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Analyze competitors for a product decision. Our product and positioning: [OUR_PRODUCT]. Competitors and verified facts (with sources): [COMPETITOR_FACTS]. Customer priorities: [CUSTOMER_PRIORITIES]. Decision we need to make: [DECISION]. Produce: a comparison table by customer priority (not a feature checklist): Priority | Us | Competitor A | Competitor B | Substitutes (spreadsheets, manual work) | Gap. Mark facts "verified" or "unverified". Identify where we are ahead, equal, behind. Discuss how customers actually choose (switching costs, trust, price, ecosystem), positioning gaps no one fills, and trends relevant to the decision. Return a recommendation tied to the decision with options and trade-offs, risks, and what to verify (customer calls, trial the competitor products, review changelogs). Ethical rules: use public information only, no deceptive access to competitor material. Note that copying competitors is not strategy; list what to learn rather than copy. Close with a one-paragraph answer to the decision question and a list of three facts that would change it. Date every competitor fact, since pages and pricing change, and mark facts older than six months as stale.
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