Performance Max or Automated Campaign Guardrails
Set inputs, exclusions and checks for automated ad products.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Plan guardrails for an automated campaign type on [PLATFORM]. Goal and conversion value: [GOAL_AND_VALUE]. Assets available: [ASSETS]. Brand safety needs: [BRAND_SAFETY]. Budget: [BUDGET]. Specify the inputs the platform needs, a minimum set of creative assets, audience signals, exclusions such as branded terms or placements, and conversion definitions that avoid counting low-value actions. Describe what to review weekly: search categories, placements, asset performance and conversion quality. Return a setup checklist, a monitoring plan with thresholds for pausing, and a list of questions to ask the platform representative. Automated systems can hide poor results, so include a method to compare against a simpler campaign. Confirm current features in the platform's documentation [VERIFY]. Add a weekly review checklist for automated campaigns: spend by category, new customers versus existing, search terms that triggered ads, placements excluded, assets rated low, and lead or order quality compared with other campaigns. Describe the circumstances in which I should pause the campaign: spend more than 20 percent over plan for three days, conversions that are mostly low-value, or brand safety problems. Remind me to keep a note of every change and its date.
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