Social Ad Creative Brief for a Designer
Specify the concept, visuals and copy for one social ad.
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Write a creative brief for a social ad. Product and offer: [PRODUCT_AND_OFFER]. Audience: [AUDIENCE]. Platform and formats: [PLATFORM_AND_FORMATS]. Brand guidelines: [BRAND_GUIDELINES]. Key message: [KEY_MESSAGE]. Include the goal and metric, the one thing the viewer should remember, the first two seconds of a video or the first glance at an image, visual direction with colours and tone, the exact on-screen text, the caption, the call to action, safe areas for text on different placements, and required legal lines. Add three concepts to choose from, each in two sentences, a list of assets the designer needs from me, a review round plan with deadlines, and an accessibility checklist: captions, contrast, and alt text. Avoid claims that need proof unless I provide it [ADD SOURCE]. Add a short note on production: whether the concept can be shot on a phone, whether stock images are acceptable and licensed, and how to keep text within the safe areas of different placements. Suggest a naming convention for the files and a folder structure so the designer and the ad manager find the right version. Ask for the exact wording the legal or compliance person must approve, and set a deadline for that approval before the creative is final.
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