Local Service Ads Plan With Lead Quality Checks
Run ads for a local business and judge calls, not clicks.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Plan paid ads for a local business: [BUSINESS_AND_SERVICES]. Area: [SERVICE_AREA]. Budget: [BUDGET]. Opening hours: [HOURS]. Who answers calls: [CALL_HANDLING]. Create a starter plan: campaign settings for the service area only, ads written around urgent and planned jobs, call tracking, and a form with only the fields I need. Set a rule to pause ads outside hours when no one can answer. Add a lead log with columns for date, source, job type, value and outcome, a script for call handling in 60 seconds, a weekly review of search terms and wasted spend, and a way to calculate cost per booked job as spend divided by booked jobs. Recording calls needs consent rules [VERIFY] for [REGION]. Add a lead-quality step: after each enquiry, mark it as booked, quote sent, not a fit or spam, so the weekly review judges campaigns by booked jobs and not clicks. Provide the wording of a polite after-hours message for missed calls and a text auto-reply under 30 words. Include a seasonal plan: raise budget before the busy period, lower it when capacity is full, and never advertise services you cannot deliver in the area.
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