Remarketing Email and Ad Sequence for Abandoned Baskets
Coordinate email and ads so people are not chased twice.
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Plan an abandoned basket sequence. Store and products: [STORE_AND_PRODUCTS]. Average basket value: [BASKET_VALUE]. Discount policy: [DISCOUNT_POLICY]. Email and ad platforms: [PLATFORMS]. Region: [REGION]. Design a timeline over seven days with one email at 1 hour, one at 24 hours and one at 72 hours, and ad exposure that starts only after the second email if no purchase. Write each email in under 90 words with a subject line, and each ad as headline and text. Decide when a discount is used and when it is not. Add exit rules for purchase, unsubscribe and complaint, a frequency cap across channels, and measures: recovery rate as recovered orders divided by abandoned baskets. Marketing consent is [VERIFY] for [REGION]. No fake urgency. Add the wording for a discount-free version of the second email for customers who might get used to discounts, based on helpfulness such as sizing guidance or delivery information. Provide a plan to test the sequence on a small share of traffic first and to compare recovered orders per hundred abandoned baskets. Include a check that the emails and ads agree on prices and stock, and a policy to pause the ads for out-of-stock items.
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