Ad Account Naming Conventions and Tracking Setup
Make results readable months later.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Create naming and tracking rules for ad accounts at [ORGANISATION]. Channels: [CHANNELS]. Campaign types: [CAMPAIGN_TYPES]. Tools used: [ANALYTICS_TOOLS]. Team members who create campaigns: [TEAM]. Define a naming pattern for campaigns, ad sets and ads with fields in a fixed order, a UTM scheme for source, medium, campaign, content and term with lowercase rules, and a log where each campaign is recorded with its goal and dates. Give five examples that follow the pattern. Add a checklist to run before launching a campaign: tracking tested, links checked, conversion event firing once, budget set, and approval recorded. Include a monthly audit that finds untagged traffic. Consent and cookie rules are [VERIFY] for [REGION]. Provide a worked set of examples: campaign name spring-sale_search_uk_brand_2026q2, UTM source google, medium cpc, campaign spring-sale, content headline-a. Explain how to keep a shared sheet where every new campaign is registered before launch, and how to test the final URLs with a clean browser. Add a rule that tags never include personal data such as email addresses, because they travel to third-party tools and logs.
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