Create intermediate Works with: Any AI

Voice and Tone Guide Builder

Before after Has example

Define how the brand sounds, with examples.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

Build a voice and tone guide. Brand description and audience: [BRAND_AUDIENCE]. Examples of writing we like and dislike: [EXAMPLES]. Situations where we write (marketing, support, errors, apologies): [SITUATIONS].

Interview me with up to six questions, then create a guide with four voice traits, each with a definition, what it sounds like, what it does not mean, and a before-and-after example. Add a tone map showing how the voice adapts to different situations (celebration, instruction, complaint, error), a list of words and phrases we use and avoid, and rules for punctuation and formatting. Include a one-page quick reference for writers and a check for accessibility and plain language. Offer a way to test the guide by rewriting three real messages.

Also add a one-page test for new content: read it aloud and check it against the traits, and a plan to review the guide annually with examples of recent writing that did and did not fit.

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Voice traits (invented, for a savings app)
1. Plain: we use everyday words. Does not mean: baby talk.
2. Calm: we never shout. Does not mean: boring.
3. Honest: we state limits clearly.
Before and after
Before: 'Leverage our synergies to optimise your portfolio.'
After: 'See where your money goes and decide what to save.'
Tone map: Error message: calm and practical; Celebration: warm; Complaint reply: sincere and specific.
Words we avoid: guaranteed, effortless, revolutionary.
Test: rewrite three real messages (a welcome email, an error, an apology) using the traits and compare them with the originals.

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