Content Gap Analysis From Competitor Pages
Find topics your audience needs that you do not cover.
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Run a content gap analysis. My site's content list (titles and topics): [MY_CONTENT]. Three competitor sites and their main topics: [COMPETITOR_TOPICS]. Audience and goals: [AUDIENCE_GOALS]. Build a table of topics with columns Topic | Covered by us? | Covered by competitors? | Audience need (high, medium, low with evidence) | Opportunity | Effort. Separate gaps where we should compete from those where we should not. Prioritise using impact and effort and explain the reasoning. Suggest five articles or pages with angles that add something unique based on our expertise. Warn against copying competitors and against chasing topics that do not serve our customers. Include a method to validate demand with customer questions and search suggestions. Also add a worked example of three rows of the table for an invented bakery blog, labelled as an illustration, and a rule for deciding to ignore a gap because it does not fit the brand or the audience.
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