Email Campaign Reporting Pack
Report on email performance with context and limits.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
Create an email reporting pack. Campaigns and metrics: [EMAIL_DATA]. List size and changes: [LIST_INFO]. Goals: [GOALS]. Reader: [READER]. Explain each metric briefly: delivery rate, click rate, unsubscribe rate, conversion rate and, with caution, open rate. Calculate each from my data with arithmetic. Compare campaigns fairly by audience size and type. Highlight the best and worst campaigns and offer hypotheses with how to test them. Return a summary table, a one-paragraph interpretation, and three recommendations. State that open data is affected by privacy features and that small segments produce noisy rates. Add a note on benchmarks: compare against my own past campaigns first, because other companies differ in audience, product and list quality. Provide a simple monthly table with columns for campaign, sent, delivered, clicks, conversions, unsubscribes and notes. Include a reminder to review spam complaints and bounces, since they affect future delivery, and to remove addresses that bounce repeatedly. Finish with the three questions a manager will ask first and short answers drawn from the data, so the report anticipates the conversation.
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