Campaign Post-Mortem Template and Review
Learn from a finished campaign with evidence.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
Run a post-mortem on this campaign: [CAMPAIGN_DESCRIPTION]. Goals and targets: [GOALS_AND_TARGETS]. Results: [RESULTS]. Budget and time spent: [BUDGET_AND_TIME]. Team observations: [OBSERVATIONS]. Compare results with targets and show the arithmetic for each gap. List what worked and what did not, each with evidence, and separate causes from coincidences. Identify three things to repeat, three to change and one to stop. Return a one-page summary, a table of lessons with owner placeholders, and a checklist for the next campaign that includes those lessons. Keep the tone blame-free. Mark conclusions that rest on small numbers. Add a list of questions to ask in the review meeting, such as what surprised us, what would we do again, what did we assume that turned out to be wrong, and what data did we lack. Provide a template for the one-page summary with the sections Goal, Result, Cost, Learning and Next action. Remind the team to store the post-mortem next to the campaign assets so it is found next time.
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