Measurement Plan for a Small Website: Events, Conversions and Reports to Check Weekly
Decide what to measure before you set anything up.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Plan measurement for my website. Business goals: [BUSINESS_GOALS]. Key pages and actions (form, call click, purchase, download): [KEY_ACTIONS]. Traffic sources: [TRAFFIC_SOURCES]. Who will read the reports: [REPORT_READERS]. Create a measurement plan with goals mapped to events and conversions (event name, trigger in plain words, parameters), a naming convention, the reports to check weekly and monthly with the questions each answers, and a simple dashboard layout. Include a consent and privacy section (what is collected, how consent is handled, retention settings) marked [VERIFY] with legal guidance, a test checklist (trigger each event, check that it appears in the real-time report, exclude internal traffic), and a calendar for annual review. Add a worked example calculating a conversion rate and cost per conversion with invented numbers. Interface names and features change; mark them [VERIFY]. Do not assume tag setup details. Add a worked conversion table with invented numbers: 2,400 sessions, 72 contact form submissions (3.0 percent), 18 phone clicks (0.75 percent), and an event naming list (form_submit_contact, click_phone, download_guide). Include the weekly three-question review: what changed, why might it have changed, what will I test.
Fill in before use
Optional: type your details and the prompt above updates. Nothing is saved or sent.
Replace each bracketed placeholder with your own details, then paste into ChatGPT, Gemini, Claude or another assistant.