Google Analytics Audience Segments and Comparisons Plan
Define useful segments for analysis.
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Define segments for analysis in Google Analytics. Business questions: [QUESTIONS]. Data available (events, traffic source, device, location): [DATA_AVAILABLE]. Propose ten segments in a table with segment name, exact rule (for example users who triggered the contact form event at least once in the last 30 days), the question it answers, the metric to compare, the minimum size at which comparison can be trusted (say 500 users or sessions, a guide to adjust), and the owner. Include three comparisons that often reveal something: new against returning users, mobile against desktop, and each main channel. Explain how to read a difference with invented numbers: new users convert at 2.0 percent and returning users at 4.5 percent, a gap of 2.5 points, more than double, but only if each group has enough users. Add cautions about overlapping segments and about consent-related gaps in the data [VERIFY]. Provide a naming convention and a rule that unused segments are deleted every quarter. Mark features and menu names [VERIFY] and treat any rate as an assumption to test.
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