Site Migration SEO Risk Review
Plan and check a redesign or domain move.
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Create and apply a risk checklist for a redesign, platform move, or domain change. Type of migration: [MIGRATION_TYPE]. Site size and main traffic pages: [SITE_SIZE_AND_KEY_PAGES]. Planned changes (URLs, structure, content, templates, domain, hosting): [PLANNED_CHANGES]. Timeline: [TIMELINE]. Give me a checklist in phases with boxes and responsible roles: BEFORE [ ] Benchmark: traffic, rankings, conversions, indexed pages, crawl of the old site, backlinks for the top pages [ ] URL mapping: every old URL mapped to its new equivalent (one to one where possible) [ ] Content and metadata preserved on important pages; structured data and canonical tags planned [ ] Redirect rules written as permanent redirects with no chains or loops [ ] Staging site blocked from indexing but tested with a crawler [ ] Analytics and tracking tested [ ] Sitemap and robots plans LAUNCH [ ] Redirects live, robots and noindex settings checked, sitemap submitted, domain change tool used if applicable [ ] Live crawl and spot checks AFTER [ ] Daily monitoring for 2 weeks: errors, indexing, rankings, traffic [ ] Fix 404s and redirect gaps; keep redirects for at least a year [ ] Compare with the benchmark Add a go/no-go meeting list of criteria, a rollback plan, the five highest risks for my case, and a note that temporary dips are common but need monitoring.
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