Redirect Map and 404 Cleanup Audit
Fix broken URLs and chains without losing value.
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Audit redirects and missing pages. Site platform: [PLATFORM]. Data: 404 URLs from crawl or search console with inbound links and traffic if known, current redirect rules, and a list of recent changes: [PASTE_DATA]. Return tables: 1. 404 triage: URL | Why it exists (deleted page, typo link, old campaign, bot request) | Inbound links | Past traffic | Best action (restore, redirect to the closest equivalent, let it return 404 or 410, fix the source link). 2. Redirect map: Old URL | New URL | Type (permanent) | Reason | Notes. Redirect to the most relevant page, not the home page by default. 3. Chains and loops: URLs that redirect more than once; the corrected direct redirects. 4. Soft 404s: pages that show "not found" content with a success status. 5. Internal links to fix: pages that link to redirected or missing URLs. Provide rules: update internal links so they point directly to final URLs; keep redirects for at least a year; avoid mass redirecting everything to one page; keep a changelog; and test with a crawler. Include a monitoring routine (weekly 404 check) and a custom 404 page outline that helps visitors (search box, popular links, contact). Use only the data I provided.
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