Unsubscribe and Preference Centre Experience Audit
Test how easily people can leave or change email preferences, check links and wording, and fix dead ends that cause spam complaints.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Please audit the unsubscribe and email preference experience for my mailing list. Making it easy to leave is both fair to subscribers and good for deliverability. Mark tool-specific claims [VERIFY] and any legal requirement [VERIFY]; this is practical review help, not legal advice. Inputs: the footer text of my last three emails [EMAIL_FOOTERS], the page people see after clicking unsubscribe [UNSUBSCRIBE_PAGE], any preference options offered such as frequency or topics [PREFERENCE_OPTIONS], the process for people who reply asking to be removed [REPLY_HANDLING], and numbers for the last two months: emails sent, unsubscribes and spam complaints [LIST_NUMBERS]. Return: (1) a journey table with columns Step, What the person sees, Effort (clicks or fields), Problem, Fix; (2) a scorecard from 1 to 5 for Visibility of the link, One-step removal, No login required, Clear confirmation, Alternatives offered (pause, less often), Speed of processing, Handling of replies, Accessibility of the footer text; (3) calculations of unsubscribe rate and complaint rate (events divided by emails sent), with arithmetic, and a caution not to compare them with outside benchmarks I did not provide; (4) rewritten footer wording under 40 words and a rewritten unsubscribe confirmation page of up to 60 words; (5) a test script: unsubscribe with a test address, wait, send a test email and check it does not arrive; (6) a note on what to do with suppression lists so unsubscribed people are never re-added by imports. Guardrails: never recommend making leaving hard. Don't invent legal time limits. Use only my numbers. Add a worked example with invented numbers: 12,000 emails, 36 unsubscribes, 3 complaints. Show 0.3 percent and 0.025 percent.
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