Homepage Message Audit: The Five-Second Test
Check whether a stranger understands what you do.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[ADD SOURCE] is an editorial flag, not a blank to fill. Replace or resolve each flag before you use the result.
Run a five-second test on my homepage. Text of the first screen only: [FIRST_SCREEN]. What we do and for whom: [OFFER_AUDIENCE]. Competitors' headlines for comparison: [COMPETITOR_HEADLINES]. Act as a stranger reading for five seconds. State what you think the business does, for whom, and what to do next, then compare with the truth I supplied. Check jargon, vague claims, internal language, missing audience and a headline that could belong to any company. Return a score from 1 to 10 for clarity, specificity, differentiation and action, five alternative headlines under 12 words, and a recommended subheadline. Do not invent claims; mark what needs proof [ADD SOURCE]. Add a second pass using a different imagined visitor, such as a busy buyer on a phone, and compare the results. Suggest how to run the same test with three real people and what to record, without leading them. End with a short list of words and phrases from the first screen that I should stop using.
Fill in before use
Optional: type your details and the prompt above updates. Nothing is saved or sent.
Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.