Analytics Versus Research Triangulation Audit
Check that different data sources support each other.
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Triangulate evidence. Analytics findings: [ANALYTICS]. Research findings: [RESEARCH_FINDINGS]. Support data: [SUPPORT_DATA]. Claim being made: [CLAIM]. For each claim list supporting and conflicting evidence from each source, and rate confidence. Explain differences by population, measurement or timing. Identify the cheapest test to resolve each conflict. Return a table and a statement of what can be said with confidence. Add a worked conflict table: analytics shows 70 percent drop at step 3, interviews say step 3 is confusing, support data shows no tickets about step 3. Interpretation: people leave without contacting support; interviews explain why. Confidence high for the existence of a problem, medium for the cause. Cheapest test: change the step 3 wording and measure drop for a week. Add a closing rule: where sources conflict, record the conflict in the report instead of choosing the source that fits the preferred story, and name the test that would settle it. Add a closing line stating the single claim the team can make today with confidence and the one it cannot.
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