Social Media Policy and Brand Safety Audit
Check staff guidance and risk handling.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Audit our social media policy. Policy text: [POLICY_TEXT]. Roles with access and approval steps: [ROLES_APPROVALS]. Past incidents or near misses: [INCIDENTS]. Check clarity for staff, personal versus official accounts, approval and crisis steps, access control, handling of customer complaints, disclosure of paid relationships, and monitoring. Flag rules nobody can follow. Return a table with Section, Gap, Risk (red, amber, green) and Fix, a score from 1 to 10 for clarity, enforceability and readiness, and a one-page quick guide for staff. Employment, privacy and advertising rules are [VERIFY] for [JURISDICTION]. Also check whether the policy covers harassment of staff, use of generative tools, handling of leaks, political topics and takedown requests, and who decides. Suggest a tabletop exercise with two scenarios, run once a year, to test the plan. Then write the playbooks that the policy depends on. Draft a one-page crisis playbook with triggers, who decides, the first-hour steps, holding statements, and a log. Draft a one-page guide for staff on personal accounts: what they may say about the organisation, how to identify themselves, what to do when someone attacks the brand, and where to send media enquiries. Add a content approval matrix by risk level, a procedure for monitoring mentions, and a template for replying to criticism. Include a section on account security, covering who holds credentials, two-step sign-in, access removal for leavers and recovery contacts. Provide a training agenda of forty-five minutes with three scenarios and the expected responses. Remind me to keep the tone supportive and to avoid rules that stop staff speaking honestly about their work. Employment, privacy and advertising rules are [VERIFY] for [JURISDICTION]. Offer a checklist and plain-language questions, not conclusions. If a point could change my legal position, say so, tag it [VERIFY], and tell me to check it with a qualified adviser in [JURISDICTION] first.
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