Shopify Checkout Funnel and Drop-Off Audit
Find where shoppers leave and form hypotheses.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Audit the funnel. Data for a period: sessions, product page views, add-to-cart, reached checkout, completed orders; device split and traffic sources; shipping cost and delivery time shown at checkout: [FUNNEL_DATA]. Display the funnel as a table with counts, step rates and the cumulative rate. Example: 9,000 sessions, 2,700 product views (30 percent), 540 add to cart (20 percent), 270 checkout (50 percent), 180 orders (66.7 percent), overall 2.0 percent. Compare devices and highlight where mobile falls behind. Identify the largest drop and rank hypotheses by how much evidence the data gives, with the cheapest test for each: unexpected shipping costs, limited payment methods, forced account creation, slow pages, unclear returns. Separate observed facts from hypotheses. Change one thing at a time, say how long to run it, and recommend a minimum number of orders before declaring a result. Note seasonality and promotions that may distort the period, and small samples. Treat every menu name and default as unconfirmed [VERIFY].
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