Content Update Impact Measurement Audit
Check whether refreshes actually work.
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ROLE: You are an SEO analyst. CONTEXT: Pages updated in the last [PERIOD] with the change made and date: [UPDATE_LOG]. Traffic, rankings, and conversions before and after: [BEFORE_AFTER_DATA]. Seasonality and other changes during the period: [CONFOUNDERS]. STEPS: 1. Compare before and after using equal periods and adjust for seasonality or site-wide changes. 2. Classify updates as improved, no change, or declined. 3. Look for patterns by type of update (new sections, rewritten intro, title changes, new media). 4. Recommend which update types to repeat and which to stop. 5. Design a simple measurement framework for future updates with control pages. OUTPUT FORMAT: Comparison table, pattern analysis, recommendations, and measurement framework. QUALITY BAR: Avoid claiming causation from single comparisons; note confounders. Define the minimum observation window for each type of page, the metrics to compare (impressions, clicks, average position, conversions), and the way to mark updates in analytics with annotations. Provide a template for the update log and a rule for choosing control pages that were not updated. FOLLOW-UP: Ask me what else changed on the site during these weeks.
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