Audit beginner Works with: Any AI

Email Call-to-Action Button and Link Copy Audit

Table output Has example

Review the buttons and links in your emails for clarity, specificity, number of competing asks and matching landing pages.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

I want to improve the calls to action in my emails. For each of [NUMBER_OF_EMAILS] emails I will paste the subject, the body text, every button and link label, and what the link leads to: [EMAIL_CTA_LIST]. My main goal for these emails is [MAIN_GOAL] and my audience is [AUDIENCE].

Audit as follows. 1) A table with the columns Email, Link or button text, Destination, Action it promises, Matches the destination (yes, partly, no), and Problem (generic "Click here", several equal asks, hidden link, label too long, mismatched promise, link to a homepage instead of the exact page). 2) Counts: average number of calls to action per email, number of emails with more than one primary ask, and the number of generic labels. 3) A priority check: for each email, which single action should be the primary one given my goal, and what should become a secondary text link. 4) Rewrites of button labels using verb-first, specific wording of no more than 5 words each. 5) A short rule set for my future emails.

Rules: base everything on the pasted information; do not invent offers or page content. If I have not told you what a destination page says, ask me to check it and mark it [VERIFY]. Avoid wording that overpromises, tricks the click or uses fake urgency.

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Invented sample (5 emails).

| Email | Link text | Destination | Matches | Problem |
| Spring sale | "Click here" | Homepage | No | Generic, wrong page |
| Spring sale | "Shop the sale" | Sale category | Yes | Good, keep |
| Webinar invite | "Learn more" | Registration form | Partly | Promise vague |

Counts: average 3.2 calls to action per email; 2 of 5 emails have more than one primary ask; 4 generic labels.

Rewrites: "Shop the sale" (3 words), "Save my seat" (3 words), "Read the guide" (3 words).
Destination check needed for the webinar page [VERIFY].